Stephen George talks to Katherine Raskob, Chief Executive Officer of Fundraising Institute Australia, the largest representative body for the $9.9 billion charitable fundraising sector in Australia. Stephen and Katherine explore fundraising, the forces driving change, how to steer the sector and embrace new ideas. Previously Katherine, was Director of Communications & Customer Experience at the network called the Australian Alliance for Data Leadership, incorporating Australia’s largest marketing association, the Association for Data-driven Marketing & Advertising (ADMA), where she was responsible for the strategy and execution of personalised communications, member engagement and customer experience. She also oversaw brand, internal and external communications including digital, social and PR and technology platforms and solutions for the network.
Her experience encompasses both commercial and not-for-profit organisations including SBS, Australia’s national multilingual and multicultural broadcaster, where she spent more than seven years as Head of Group Marketing, responsible for all marketing communications for SBS programs and services across all platforms.
Katherine is also a member of the Board of Directors of Girl Guides Australia and was previously on the boards of Synergy & Taikoz, Australia’s leading percussion ensembles, and Kim Carpenter’s Theatre of Image. She grew up in Minnesota, USA where she completed her undergraduate degree as well as a Master of International Business Management degree. Katherine is also a graduate of the Australian Institute of Company Directors.
Katherine can be found at @KatherineRaskob or at www.fia.org.au
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